BUSINESS PROCESS OUTSOURCING · MAR DEL PLATA · 35 YEARS
Every interaction matters.
We combine people, processes, and technology so every customer interaction is precise, efficient, and valuable.
WHY GSA
What changes when you work with us
Four things that change when you bring your operation to us. Real outcomes, measurable from day one.
Discover more- 30M+
interactions
Annual Interactions
Large-scale customer care and collections operations across multiple industries.
- 100K+
calls
Calls/Month
Specialized teams handling inquiries, support, and operational follow-ups every month.
- 1000+
agreements
Agreements/Day
Optimized processes focused on recovery, traceability, and payment compliance.
- 70%+
compliance
Compliance Rate
Real-time monitoring and strategic management focused on measurable results.
Certifications that back our operation
WHAT WE DO
Complete BPO solutions, not commodities
Every service is designed around your operation — not the other way around.
Collections Management
Collections Management
Delinquent portfolio recovery with tiered strategies that maximize collection rates without damaging the client relationship. Proven methodology, ethical compliance, and specialized technology.
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Customer Care – Customer Experience
End-to-end customer experience management across all channels — voice, email, chat, social media, and messaging — focused on effective resolution, consistency, and loyalty building, powered by AI and virtual agents.
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Digital Marketing
Digital marketing strategies for mass campaigns: acquisition, conversion, and retention at scale. We combine data, technology, and operations to maximize ROI on every peso invested.
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Mass Surveys
Design, execution and analysis of surveys at scale — NPS, CSAT, satisfaction, market studies and post-contact tracking — across voice, IVR, SMS, email and WhatsApp, with actionable real-time reporting.
Learn moreIn-house Speech Analytics
AI and virtual agents
Automation and real-time dashboards
METHOD
How we work
A four-stage method we have refined over 35 years.
Diagnosis
We audit your current operation: volume, types, SLAs, customer pain points. We map what works and what doesn’t.
Design
We define processes, scripts, technology, and staffing. KPIs are agreed before a single interaction moves.
Ramp-up
We recruit, train, and certify the team. Controlled pilot with double supervision until the target SLA is reached.
Operation + continuous improvement
Weekly review of metrics, speech analytics, and end-customer feedback. We iterate the model quarter by quarter.
INDUSTRIES
Industries we speak fluently
Deep knowledge of each sector's workflows, regulations, and customer expectations built over years of embedded operations.
Banking & Financial Services
We manage collections portfolios, identity verifications, and multichannel support for banks, finance companies, and insurers operating in high-compliance, high-volume environments.
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Energy & Utilities
We handle supply outages, billing disputes, and high-volume inquiries for electricity distributors and public utility providers.
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Industry & B2B Services
We manage dedicated help desks, order tracking, and supplier communication for industrial companies and service firms operating with complex B2B supply chains.
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Retail & Consumer Goods
Customer service, post-sale support, and business analytics solutions designed to improve consumer experience and increase conversion in retail and consumer goods.
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Healthcare
We optimize appointment management, post-visit follow-up, and 24×7 patient support for clinics, health insurers, and laboratories that prioritize the patient experience.
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Telecommunications & Internet
We reduce churn, resolve complex technical complaints, and manage mass activations for telecommunications operators and internet service providers.
Explore sectorWHO WE ARE
Founded in Mar del Plata, GSA BPO has spent over 35 years partnering with leading organizations to manage their critical customer-facing processes. We are not a staffing provider — we are an operational partner that integrates with your systems, aligns to your objectives, and delivers against concrete metrics.
We combine highly trained human talent, proprietary technology (GI360 HUB), and a continuous improvement methodology to design custom operations — no off-the-shelf solutions, no hidden caveats.
INSIGHTS
Notes from the floor
Technology & InnovationArtificial Intelligence as an Ally: How It Is Transforming Contact Center Management
Artificial intelligence is transforming contact center management by streamlining processes, strengthening data security, and improving decision-making. Combined with human expertise, it enables organizations to deliver more efficient, agile, and personalized customer service.
Read more
Organizational CultureThe Human Value Behind Customer Experience
As technology and artificial intelligence continue to reshape businesses, people remain the true competitive advantage. This article explores how a people-first culture strengthens employee engagement and ultimately delivers a better customer experience.
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Business RelationshipsBeyond Selling: The Importance of Creating Value in Every Business Relationship
A reflection on emerging trends in sales and customer relationship management inspired by GSA BPO’s participation in the Sales Summit led by Julián Gaita González and Jonathan Loidi. The article explores the importance of consultative selling, customer loyalty, artificial intelligence, and value creation as key drivers of strong and sustainable business relationships.
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Technology & InnovationThe Future of the Industry Is Also Built Through Conversations
Reflections from the GSA BPO team after participating in the CMS Fin & Pay Latam Forum 2026, an event that brought together leaders from the financial services, fintech, and payments ecosystem across Latin America to share experiences, challenges, and perspectives on the future of the industry.
Read morePRESS
GSA BPO in the news
What the leading business media say about us.
- Jun 2026
Revista CentralThe Human Pulse Behind Managing Leading Brands
Read article - May 2026Revista Central
Solutions to Optimize Appointment Management
Read article - Dec 2025
NoticiasMdqGSA BPO: A Year of Strong Foundations in 2025 to Build a Bright Future
Read article - Dec 2025
Mar del Plata TE VÉGSA BPO: A 2025 of intense groundwork to harvest a bright future
Read article
They choose GSA BPO
- Transacciones
- Personal
- La 2da
- HPC
- FAVA
- EDELAP
- Credicoop
- Clínica Tandil
- Clínica del Niño
- Clínica de Ojos
- Claro
- Cabrales
- Aguas
- Camuzzi
We treat every clientengagement as our own.
We co-design a data-driven diagnostic to identify gaps, opportunities, and quick wins. Then we build the tailored solution — focused on measurable, sustainable outcomes.
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CAREERS
Become part of the incredible GSA BPO team
Real careers in customer experience, analytics, technology, and operations. We hire, train, and grow people who actually like helping someone on the other side of the line.