BUSINESS PROCESS OUTSOURCING · MAR DEL PLATA · 35 YEARS
Every interaction matters.
We combine people, processes, and technology so every customer interaction is precise, efficient, and valuable.
WHY GSA
What changes when you work with us
Four things that change when you bring your operation to us. Real outcomes, measurable from day one.
Discover more- 30M+
interactions
Annual Interactions
Large-scale customer care and collections operations across multiple industries.
- 100K+
calls
Calls/Month
Specialized teams handling inquiries, support, and operational follow-ups every month.
- 1000+
agreements
Agreements/Day
Optimized processes focused on recovery, traceability, and payment compliance.
- 70%+
compliance
Compliance Rate
Real-time monitoring and strategic management focused on measurable results.
Certifications that back our operation
WHAT WE DO
Complete BPO solutions, not commodities
Every service is designed around your operation — not the other way around.
Collections Management
Collections Management
Delinquent portfolio recovery with tiered strategies that maximize collection rates without damaging the client relationship. Proven methodology, ethical compliance, and specialized technology.
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Customer Care – Customer Experience
End-to-end customer experience management across all channels — voice, email, chat, social media, and messaging — focused on effective resolution, consistency, and loyalty building, powered by AI and virtual agents.
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Digital Marketing
Digital marketing strategies for mass campaigns: acquisition, conversion, and retention at scale. We combine data, technology, and operations to maximize ROI on every peso invested.
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Mass Surveys
Design, execution and analysis of surveys at scale — NPS, CSAT, satisfaction, market studies and post-contact tracking — across voice, IVR, SMS, email and WhatsApp, with actionable real-time reporting.
Learn moreIn-house Speech Analytics
AI and virtual agents
Automation and real-time dashboards
METHOD
How we work
A four-stage method we have refined over 35 years.
Diagnosis
We audit your current operation: volume, types, SLAs, customer pain points. We map what works and what doesn’t.
Design
We define processes, scripts, technology, and staffing. KPIs are agreed before a single interaction moves.
Ramp-up
We recruit, train, and certify the team. Controlled pilot with double supervision until the target SLA is reached.
Operation + continuous improvement
Weekly review of metrics, speech analytics, and end-customer feedback. We iterate the model quarter by quarter.
INDUSTRIES
Industries we speak fluently
Deep knowledge of each sector's workflows, regulations, and customer expectations built over years of embedded operations.
Banking & Financial Services
We manage collections portfolios, identity verifications, and multichannel support for banks, finance companies, and insurers operating in high-compliance, high-volume environments.
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Energy & Utilities
We handle supply outages, billing disputes, and high-volume inquiries for electricity distributors and public utility providers.
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Industry & B2B Services
We manage dedicated help desks, order tracking, and supplier communication for industrial companies and service firms operating with complex B2B supply chains.
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Retail & Consumer Goods
Customer service, post-sale support, and business analytics solutions designed to improve consumer experience and increase conversion in retail and consumer goods.
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Healthcare
We optimize appointment management, post-visit follow-up, and 24×7 patient support for clinics, health insurers, and laboratories that prioritize the patient experience.
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Telecommunications & Internet
We reduce churn, resolve complex technical complaints, and manage mass activations for telecommunications operators and internet service providers.
Explore sectorWHO WE ARE
Founded in Mar del Plata, GSA BPO has spent over 35 years partnering with leading organizations to manage their critical customer-facing processes. We are not a staffing provider — we are an operational partner that integrates with your systems, aligns to your objectives, and delivers against concrete metrics.
We combine highly trained human talent, proprietary technology (GI360 HUB), and a continuous improvement methodology to design custom operations — no off-the-shelf solutions, no hidden caveats.
INSIGHTS
Notes from the floor
Organizational CultureGrowing with Purpose: Technology, People, and the Future of GSA BPO
Gabriel Casal, CEO of GSA BPO, shares his vision for the company’s next stage of growth and transformation. Technology, human talent, and a projected 50% growth come together in a strategy focused on creating value, employment opportunities, and sustainable growth from Mar del Plata.
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Technology & InnovationTechnology with Purpose
At GSA BPO, we believe technology reaches its full potential when combined with human talent. Through solutions such as GSA Voice IQ and Artificial Intelligence tools, we transform interactions into actionable insights to optimize processes, anticipate needs and improve the customer experience. By combining innovation, data and specialized teams, we develop tailored solutions focused on delivering value and measurable results.
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Technology & InnovationArtificial Intelligence as an Ally: How It Is Transforming Contact Center Management
Artificial intelligence is transforming contact center management by streamlining processes, strengthening data security, and improving decision-making. Combined with human expertise, it enables organizations to deliver more efficient, agile, and personalized customer service.
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Organizational CultureThe Human Value Behind Customer Experience
As technology and artificial intelligence continue to reshape businesses, people remain the true competitive advantage. This article explores how a people-first culture strengthens employee engagement and ultimately delivers a better customer experience.
Read morePRESS
GSA BPO in the news
What the leading business media say about us.
- Aug 2026
Info1The Fundamental Equation in Healthcare: Human Empathy and Operational Efficiency
Read article - Aug 2026
NoticiasMdqGSA BPO invites you to Atlantic Real Estate 2026: the region’s most important real estate event
Read article - Aug 2026
Revista CentralGSA BPO: Customer Experience, Technological Innovation, and a 50% Growth Projection with Real-World Impact
Read article - Aug 2026NoticiasMdq
Productive and Technological Synergy: Gráfica Tucumán and GSA BPO Share Strategic Experiences in Mar del Plata
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They choose GSA BPO
- Transacciones
- Personal
- La 2da
- HPC
- FAVA
- EDELAP
- Credicoop
- Clínica Tandil
- Clínica del Niño
- Clínica de Ojos
- Claro
- Cabrales
- Aguas
- Camuzzi
We treat every clientengagement as our own.
We co-design a data-driven diagnostic to identify gaps, opportunities, and quick wins. Then we build the tailored solution — focused on measurable, sustainable outcomes.
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CAREERS
Become part of the incredible GSA BPO team
Real careers in customer experience, analytics, technology, and operations. We hire, train, and grow people who actually like helping someone on the other side of the line.