INSIGHTS
Operational knowledge from 35+ years in the Argentine BPO sector.
Showing 1–9 of 9 articles
4 min read
Gabriel Casal, CEO of GSA BPO, shares his vision for the company’s next stage of growth and transformation. Technology, human talent, and a projected 50% growth come together in a strategy focused on creating value, employment opportunities, and sustainable growth from Mar del Plata.
At GSA BPO, we believe technology reaches its full potential when combined with human talent. Through solutions such as GSA Voice IQ and Artificial Intelligence tools, we transform interactions into actionable insights to optimize processes, anticipate needs and improve the customer experience. By combining innovation, data and specialized teams, we develop tailored solutions focused on delivering value and measurable results.
Artificial intelligence is transforming contact center management by streamlining processes, strengthening data security, and improving decision-making. Combined with human expertise, it enables organizations to deliver more efficient, agile, and personalized customer service.
3 min read
As technology and artificial intelligence continue to reshape businesses, people remain the true competitive advantage. This article explores how a people-first culture strengthens employee engagement and ultimately delivers a better customer experience.
A reflection on emerging trends in sales and customer relationship management inspired by GSA BPO’s participation in the Sales Summit led by Julián Gaita González and Jonathan Loidi. The article explores the importance of consultative selling, customer loyalty, artificial intelligence, and value creation as key drivers of strong and sustainable business relationships.
Reflections from the GSA BPO team after participating in the CMS Fin & Pay Latam Forum 2026, an event that brought together leaders from the financial services, fintech, and payments ecosystem across Latin America to share experiences, challenges, and perspectives on the future of the industry.
How GSA BPO optimizes appointment management through omnichannel solutions, Artificial Intelligence, and specialized human support. Automation, 24/7 availability, and confirmation and rescheduling strategies help reduce no-shows, improve customer experience, and increase operational efficiency for healthcare and service organizations.
Reflections from the GSA BPO team following a presentation by Julián “Gaita” González on why customer experience has become a key competitive advantage. An overview of how meaningful interactions help build value, trust, and long-term customer loyalty.
Facing the rise in delinquency rates in buildings and gated communities in Mar del Plata, GSA BPO promotes a preventive management approach based on human communication and smart technology. Through Expensa360, the company aims to improve collections and community coexistence with personalized reminders, 24/7 support, and tailored solutions, helping prevent conflicts and strengthen relationships with residents.
